STUDENT WORK / TVC / GUERRILLA
Hatred: it’s nasty. It’s upsetting. But more importantly, it’s real. To announce the 100% real menu, Burger King puts its haters on a pedestal with a self-diss rap video, made from real tweets and performed by the King himself. Taking the realness outdoors, Burger King catches haters on the go with guerrilla ads.
Self-diss track lyrics and source tweets.
Tweets that compared burgers to trash were turned into guerrilla ads.
CW: Divya Mirlay and Nikolas Szpak
Instructor: Angeliki Karnoupaki