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CLIO AWARDS, GOLD / NEW YORK FESTIVALS, GOLD / THE ANDYS, GOLD / THE WEBBYS, NOMINEE / GRAPHIS, GOLD / YOUNG ONES, ADVERTISING FOR GOOD SHORTLIST / DRUM CHIP SHOP AWARDS NOMINEE / APPLIED ARTS MAGAZINE, WINNER / CREATIVE CONSCIENCE U.K., HIGHLY COMMENDED

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A Chinese lingerie brand spreads awareness about elements of sexism in the Chinese language.

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OOH prints replace the female radical with women clothed in Neiwai's products. 

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The female radical is highlighted in text interfaces on International Women's Day.

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Credits 

CW: Divya Mirlay; AD: Leyla Kamil; Instructor: Sudarshan Waghmare

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