CLIO AWARDS, GOLD / NEW YORK FESTIVALS, GOLD / THE ANDYS, GOLD / THE WEBBYS, NOMINEE / GRAPHIS, GOLD / YOUNG ONES, ADVERTISING FOR GOOD SHORTLIST / DRUM CHIP SHOP AWARDS NOMINEE / APPLIED ARTS MAGAZINE, WINNER / CREATIVE CONSCIENCE U.K., HIGHLY COMMENDED

A Chinese lingerie brand spreads awareness about elements of sexism in the Chinese language.

OOH prints replace the female radical with women clothed in Neiwai’s products. 

The female radical is highlighted in text interfaces on International Women’s Day.

Credits 

CW: Divya Mirlay; AD: Leyla Kamil; Instructor: Sudarshan Waghmare