Bitpanda Cup

To capitalize on the FIFA World Cup 2026, I conceptualised an in-app interactive campaign that allowed Bitpanda users to "back" countries by investing in their assets. As the lead copywriter on the project, I wrote the match-by-match in-app copy along with the full suite of supporting comms and CRM campaigns. This end-to-end messaging strategy kept user engagement high across the entire tournament, resulting in 62.5k qualifying buys in just four weeks.

Bitpanda-Cup_LOCKUP_FRAME01_ENG_Base Template – Light Secondary – TOP
Bitpanda-Cup_FRAxSPA_FRAME02_Base Template – Light Secondary – TOP
Bitpanda-Cup_FRAxSPA_FRAME04_Base Template – Light Secondary – TOP-1
Bitpanda-Cup_GERxIVO_FRAME05_Base Template – Light Secondary – TOP
Bitpanda-Cup_FRAxSPA_FRAME04_Base Template – Light Secondary – TOP
Bitpanda-Cup_FRAxSPA_FRAME06_Base Template – Light Secondary – TOP

25  MATCHES MAPPED ACROSS 5 ASSET CLASSES:
Crypto, Stocks, ETFs, ETCs, Metals.


Bitpanda-Cup_QATxSWI_FRAME02_Base Template – Light Secondary – TOP

   

Bitpanda-Cup_QATxSWI__FRAME04_Base Template – Light Secondary – TOP

   

Bitpanda-Cup_QATxSWI__FRAME03_Base Template – Light Secondary – TOP

   

Bitpanda-Cup_SWZxCOL_FRAME02_Base Template – Light Secondary – TOP

   

Bitpanda-Cup_SWZxCOL_FRAME04_Base Template – Light Secondary – TOP

   

Bitpanda-Cup_SWZxCOL_FRAME03_Base Template – Light Secondary – TOP

   

Bitpanda-Cup_QATxSWI_FRAME02_Base Template – Light Secondary – TOP
Bitpanda-Cup_QATxSWI__FRAME04_Base Template – Light Secondary – TOP
Bitpanda-Cup_QATxSWI__FRAME03_Base Template – Light Secondary – TOP
Bitpanda-Cup_SWZxCOL_FRAME02_Base Template – Light Secondary – TOP
Bitpanda-Cup_SWZxCOL_FRAME04_Base Template – Light Secondary – TOP
Bitpanda-Cup_SWZxCOL_FRAME03_Base Template – Light Secondary – TOP

Credits

Client: Bitpanda
Agency: In-house
Creative Director: Sudi Waghmare, Beatriz Carosini

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