Genesis
Electrified G80

For the European launch of the Electrified G80, we were asked to adapt global assets to align with a new strategy. I led copy, messaging, and communication across print, digital, and social, ensuring consistency and resonance. This included refining the tone of voice and shaping the overall narrative to reflect the brand’s luxury positioning in the EV space.

Credits

Client: Genesis Motors Europe
Agency: Innocean Berlin European
Chief Creative Officer: Gabriel Mattar
Executive Creative Director: Ricardo Wolff
Creative Director: Chiara Maria 
Creative Director: Igor Karpalov
Copywriter: Divya Mirlay 🖖
Account Director: Jungmoon Kang
Senior Producer: Michael Endres