THE RADICAL CHANGE 

A Chinese lingerie brand spreads awareness about elements of sexism in the Chinese language.

Awards

Clio Awards, Gold
New York Festivals, Gold
The Andys, Gold
The Webbys, Nominee
Graphis, Gold
Young Ones, Advertising For Good Shortlist
Drum Chip Shop, Awards Nominee
Applied Arts Magazine, Winner
Creative Conscience U.K., Highly Commended

Credits

Copywriter: Divya Mirlay
Art Director: Leyla Kamil
Instructor: Sudarshan Waghmare