PRODUCED WORK / DIGITAL / WEBBY AWARDS BEST USE OF EARNED MEDIA / FOXGLOVE BEST INNOVATION IN DIGITAL

Festival season in India is a time when brands go all-out. To cut through the noise, Trends, a leading lifestyle retail chain, took the road less travelled, but more Instagrammed. Trends launched the Fully Festive GIF Pack – a set of curated, branded GIFs for Instagram stories. Users  turned their stories into online billboards, showing off our brand logo. This brought Trends a whopping 146.5 million views – all at a CPI of just 1 paise.